Sunday, June 18, 2006


I've written before about my ambivalence about and difficulty with breastfeeding. And so you can imagine the problems I have with the new breastfeeding guilt ads that everyone is talking about.

Others have written about the issue far more articulately than I ever could. I particularly enjoyed Phantom Scribbler's post "Breast is best. . .but guilt is better." Phantom occasionally takes a break from her insightful (and often hilarious) mommymamablogging to produce some truly thoughtful social critique. If you haven't read her posts on the South Dakota abortion legislation of some months back, check them out.


grumpyABDadjunct said...

Toronto has a pretty good ad campaign for breastfeeding. It is a cartoon-like drawing of a whole bunch of babies with the caption "born to be breastfed." I think they are just trying to get across that it is normal to breastfeed, without fussing around with a bunch of half-baked science or guilt trips (at l
east not overt ones, us new parents can weedle a guilt trip out of almost any message!).

Sandy Kristin Piderit said...

I totally agree that new mothers need more support to get breastfeeding off to a good start. I'm actually going through training right now with my local WIC office to become a breastfeeding help volunteer.

I do think that the "risks of formula" ads are provocative, and yet I also feel that given the state of breastfeeding rates in our country, provocation is to a certain extent justified. Not guilt -- not directed at an individual woman who needs to supplement -- but provocation, to stir up the hospitals that offer formula packs at discharge and the employers who don't provide private, clean spaces for employees to pump.